About

jinyushanvictor@outlook.com

Data Analyst - Adacado - 2018/2020

Extracted and interpreted Data from Google Big Query to build a better understanding of customer purchase journey.
Developed data models and dashboards within business intelligence software that convert insights into actions to increase customer retention.
Collaborated with operations teams to imporve the campaign performance by creating custom reports on visitor behavior.
Generated 43% more leads after redesigning marketing attribution model for Google Ads. Linkedin and display campaigns.

Reported on KPIs, user behavior and sales across channels and made suggestions on marketing strategies.
Became well versed in Facebook Ad Manager and launched Facebook campaigns to build hype around product launch.
Increased the conversion rate by 27% after replacing outdated SEM strategies.
Led techinical implementation of Google Analytics with Google Tag Manager.

A/B testing the landing page and improved the conversation rate from 4.08% to 9.49%.
Planned and executed customer loyal program via Facebook. (41% increase in sales in 6 months.)
Implemented E-commerce review campaign and manage the product inventory.